Advertise with Broadsword - Broadsword by Ajai Shukla - Strategy. Economics. Defence.

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Advertise with Broadsword

For over 14 years, Broadsword has earned a reputation as one of the most credible and respected blogs on defence and security in the South Asian and Indo-Pacific regions. It continues to provide a steady stream of news and analysis on India’s defence economy and New Delhi’s defence procurement and production policies.

Since 2006, Broadsword has featured over 2,400 blogposts, each one of them a piece of original writing by the host, Ajai Shukla. These pieces have usually been published as a news or opinion piece in Business Standard, a well-respected and widely-read business daily newspaper. Ajai’s articles have also featured in The New York Times, Guardian, South China Morning Post and other reputed international publications.

Consequently, Broadsword has built up a dedicated following that includes decision makers in governments and defence industry executives. Broadsword's daily visitors also include military officers and key officials in the Indian defence ministry. Many of India’s current defence procurement and production policies originated as analysis in Broadsword. 

All these years, Broadsword has refrained from putting up paywalls, even though the same content requires paid subscription to read on Business Standard’s website. Now, the same blog, hosted on an attractive new website, will start accepting limited advertising. This is to allow Broadsword’s readers to continue accessing high-quality content for free, while remaining committed to factual reportage and impartial and unbiased analyses.

Advertising will be carried on banners at the top and middle of the home page, on shoulder spaces on the right and in between articles. There will be no intrusive pop-up banners. 

With the government having announced that Defexpo 2022 will be held next March in Gandhinagar, Gujarat, your marketing teams might like to consider booking advertising slots in Broadsword for the inevitable surge of decision-makers.

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